From the "Profitable Advertiser" June 1901: The emblem...was designed by Raphael Beck, and was among the first products of the [Advertising] department. It is a beautiful conception, typifying the friendship of the two Americas, and suggesting clearly the unity of their interests. In its execution the clever idea is happily combined with artistic treatment, the result being a picture that appeals to the sentiments and delights the eye. The Emblem has been most effectively utilized as an advertisement for the Exposition. Half-tone reproductions have appeared in thousands of publications at home and abroad, it has been shown in almost every booklet, folder, and circular published by the Exposition, and it has been issued as a separate and distinct feature of Exposition publicity. It was reproduced in three colors on cards 3 by 5 ins. and printed in vast quantities, the total number being 2, 296,579. These cards were issued in English, Spanish, French, and Portuguese, and circulated throughout the world. It was also reproduced in large size - nine inches in diameter - for hangers, of which over 100,000 were distributed. The hangers were lithographed in nine colors and were particularly attractive. Referring to them, a prominent railroad official recently said that their use was the greatest piece of advertising work he had seen since the Centennial Exposition at Philadelphia twenty-four years ago.