So accepted was beer as a part of daily American life by all but the temperance people, the Pabst Brewery could take out two full-page ads in the World's Work Advertiser promoting the healthful benefits of beer and the sophisticated atmosphere of its concession.
Whether the traveler fends himself on the conventional routes, in out-of-the-way places of the earth, or in the islands of the sea, he now fully expects to be served with
This is due to the enterprise of its manufacturers and the goodness of the product. Pabst Beer is food and drink; safer than water, because it is always pure. Its nutrient properties maintain bodily vigor without taxing digestion, and there is just the mild stimulation necessary to refresh the weary. Nothing supplies the need of the sight-seer as does Pabst Beer and so when the world visits the Pan-American Exposition, and wandering through the Midway, comes upon the spacious and comfortable
it will be like meeting a familiar friend. No feature of the entire Exposition displays more enterprise and public spirit. It is not to make money, but is a colossal courtesy extended by the Pabst Brewing Company to its cosmopolitan clientele --- all the citizens of all the world who know and appreciate Pabst Beer. Here is an elegant Temple to Cambrinus, having a celebrated orchestra engaged exclusively for its guests, and of all the pleasant memories of the great show, the Pabst Pavilion will be among the first.
Pabst Malt Extract, The "Best" Tonic, is also a product of the Pabst Brewing Co. It is the greatest tonic in the world for building up the nerves and helping men and women generally who are run down in health. Druggists sell it.
Below is a photo of the midway with the Pabst pavilion prominently occupying its corner on the North Midway.
Here is a menu from the Pabst Pavilion during the week of May 6, 1901, immediately after the unofficial opening of the Exposition.